Strategic Thinking. Hands-On Execution
Howdy from STL
I’m Autumn, a growth marketer with over 20 years’ experience spanning startups to global organizations, including SaaS, across B2B, B2C, and B2B2C environments.
I help B2B companies build and optimize digital growth engines that turn marketing activity into measurable pipeline and revenue.
My experience covers strategy, demand generation, digital, lifecycle, marketing operations, analytics, and execution. I look at the big picture and the individual channels, understanding how they work together across the funnel. I enjoy digging into what’s working, what isn’t, and why—finding opportunities to improve.
I’m strategic, analytical, and hands-on. I step back to see the bigger picture, dive into the details that matter, without losing sight of the goal. I’m curious by nature and a quick learner. I don’t assume I already know the answers—I ask questions, test ideas, and use data to make decisions. Sometimes a fresh set of eyes is exactly what’s needed.
Services
Build the Strategy
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Strategy Development
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Growth Marketing
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Demand Generation
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Go-to-Market
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Content Marketing
Create the Growth Engine
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Lead Generation
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Demand Generation
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Lifecycle Marketing
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Campaigns
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Funnel Optimization
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Conversion Optimization
Improve Digital Performance
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Digital Marketing
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Website & Landing Pages
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SEO & AEO/GEO
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Email Marketing
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Marketing Automation
Measure & Optimize
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Testing & Optimization
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Analytics & Reporting
Engagements
How we can work together
Marketing Leadership
Senior-level marketing leadership and direction without adding another full-time hire.
Strategic Advisory & Planning
An experienced marketing perspective when you need strategy, assessment, planning, or guidance.
Campaign & Execution
Hands-on support to build, launch, manage, and optimize campaigns and digital initiatives.
Audits & Focused Projects
A defined engagement to assess a problem, improve a program, or get a stalled initiative moving.
Proof
Building the Demand Foundation
Problem: Marketing lacked the infrastructure and visibility to understand how its efforts translated into pipeline. Data was fragmented, the database needed significant cleanup, there was no shared visibility, and it was not GDPR compliant.
Solution: I built the demand generation infrastructure in HubSpot, integrated it with Salesforce, rebuilt the database and compliance practices, and established reporting across the funnel to connect marketing activity to pipeline performance.
Result:
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10%+ increase in lead growth
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99%+ deliverability
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20K to <5K contacts, significantly improving data quality
Turning an Outdated Web Presence Into a Growth Machine
Problem: Eight websites had evolved over 12 years, with content continually being added but no strategic oversight. The sites had duplicate content, no SEO strategy or structure, limited organic visibility, and no legal or regulatory content approval process in a highly regulated industry.
Solution: I led the global website strategy, consolidating 8 sites into a single GDPR-compliant platform across 4 languages, establishing the architecture, content, SEO, and governance needed for growth. I also established a content review and approval process for ongoing website management and content production.
Result:
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1,000%+ more inbound leads
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20% higher organic traffic
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8 websites consolidated into one GDPR-compliant global platform
Turning Demand into Pipeline
Problem: Activity was being generated across multiple channels, but there was an opportunity to make those efforts work together as a connected demand engine.
Solution: I led the integrated demand generation strategy, refined targeting and ICPs, optimized lifecycle and MQL-to-SQL workflows, and connected campaign, website and pipeline data to improve performance and attribution.
Result:
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25% increase in qualified pipeline
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Shared visibility across teams
Emailing Everyone Is Not a Strategy
Problem: Eight marketing teams were independently sending emails to the same database. There was no segmentation, no centralized strategy, and during major events/holidays, the same people were receiving multiple emails a day.
Solution: I took ownership of the email strategy across teams, introduced segmentation and campaign governance, and created a coordinated approach to audiences, messaging and timing.
Result:
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$2M+ in revenue
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+98% deliverability
Contact
READY TO ELEVATE YOUR GROWTH?
Whether you need ongoing marketing leadership, additional capacity, or focused strategy and execution for an initiative, I plug in at the level you need.
Your contact information is never sold or shared with anyone.